In Response to Ashley

I agree completely with this quote from Ashley, "Giving the buyer facts up front helps them feel more comfortable doing business with that company".  It is very important to give the customer the full details on the product so that they wont have any issues when they get the product because they will know exactly what they are expecting.  I know this to be true because when dealing with buying products from online shops such as eBay or Amazon if you receive a product with a defect and the seller does not say anything about it than you can take actions and sue them for false advertisement.  

Has anyone ever had this happen to them, and if so what actions did you take? 

The interdependence of Satisfaction and Value

Every good business knows that the customer is always right.  This is why businesses will base their entire marketing plan around giving the customer the best product or service their can.  When it comes to customer satisfaction and customer value I believe that these two are interdependent and play a key role with one another.  

In order for a customer to be fully satisfied, they need to know that the money they spent on a product or service was worth it and improved their lives.  For example, if I am a customer and looking to purchase a new laptop, I need one that will fit my needs as far as performance goes and stay in my budget.  Once i find that product I will confidently be able to make the purchase and be satisfied because I know that the laptop is exactly what I wanted and the benefits of the laptop in my everyday life will be well worth the money. I don't see how satisfaction can occur with low customer value because if someone does not feel like the money they spent was worth the product it would just be a waste of money and I can't say I know too many people who are okay with throwing money away.