In response to Kaley DeBoer

So what I question is whether or not having a twitter account or a Facebook page for a company is actually beneficial? Do you believe social media marketing is beneficial, or do you think it hasn't quite reached it's maturity enough to be successful?

As previously stated in a previous blog, I believe that Social Media is very beneficial for marketing.  The ease of connection with consumers makes it faster to connect with them and get out information about new products.  In the age of twitter and facebook, all it takes is one quick tweet saying the iPhone 6 is coming out, within 20 minutes that tweet would be seen by millions of people.  The buzz one tweet can create is larger than anything a marketer could do without social media.  

Looking back before social media, it is hard to understand how companies got attention to their business.  I believe that in 5-10 years, there will be a whole new social media that changes marketing even more.  Technology is moving so fast and companies will keep taking advantage of it.  

Facebook's advantages for Marketers

Everyone knows Facebook.  The site has generated a success that was never imaged.  Business's have discovered the pros of creating Facebook pages as a way to create buzz for their company.  Putting a page on FB for any company will help them connect to their target market through word of mouth.  When you see that your friend liked a company it will increase your interest and make you look at the business and like it yourself.

Having special coupons on FB will give more reason to get more people to like your page and keep the company growing.  Do you think that in 2014 every company should have a FB page?