Tuesday, February 5, 2013

In Store Marketing

I was able to be exposed to the marketing world as a junior in High School where I took a year long class that ended with an Internship at the local shoe store, Ted's Shoe and Sport.  I had a job to arrange the skateboard section in a way that was appealing and drew a lot of attention.  Working with Ted helped me with some knowledge and pointers that only an experienced business man would know.  He told me that it is important to put the "New and Popular" shoes in the middle of the display because it was eye level and easier for the customer to see and be attracted to.  This display helped the store sell out on the newest Nike SB's in just 2 weeks.  



  
Being exposed to this business as early as I was gave me a good insight on the world that I would be going into as a Management major at KSC and was a good jump start to my career.  Marketing is a field that I enjoy and would love to continue with once I am out of Keene state and working. 

Have you had any experiences that have lead you to want to continue in a career in Marketing and if so, what was it?