In Response to Will Ferguson

Question: Do you think gender specific marketing is sexist? 

Will makes a great point as to gender specific market and how it is just targeted to its potential customers.  I don't believe that it is sexist at all.  Why would you target a Cosmopolitan magazine towards a male when it is strictly a female magazine?  It isn't being sexist, but smart.  As a Marketer you want to do whatever it takes to reach your target market, and if you need to reach females, it is important to get there attention with bright, pink colors.  

Apple Marketing

At this point, it is safe to say that just about 90% of college students have a smartphone.  About 60% are members of iPhone nation.  Steve Jobs reinvented the way we communicate and use our phones and now we can text, FaceTime, and even complete homework assignments, such as blogging, on them.  With new iPhones coming out just about every year, Apple markets them very well and makes sure to get the message across that a "new and improved" iPhone is coming out.

Apple's simple commercials show the iPhone is use performing a task that will make the users life easier.  This simple form of marketing is successful because there aren't any extra bells and whistles going off.  When people shop for a phone they want one that will do a job the best.  Apple shows that the iPhone is the best and that is why they have the most popular phone on the market.