Will makes a great point as to gender specific market and how it is just targeted to its potential customers. I don't believe that it is sexist at all. Why would you target a Cosmopolitan magazine towards a male when it is strictly a female magazine? It isn't being sexist, but smart. As a Marketer you want to do whatever it takes to reach your target market, and if you need to reach females, it is important to get there attention with bright, pink colors.
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