Lately there has been a big push for sport teams to rebuild stadiums. When a new stadium is built, there needs to be a lot of money which comes from sponsors. Large company see this as a great oportunity to really get their name out and associated with a big city sport team.
One of the most recent teams to build a new stadium is the New York Mets with the building of Citi Field. Citibank took on the responsibility to finance the creation of the new ball park in order to get their name on it.
Is this a good promoting strategy for a company? What if the team isn't a winning team, does that reflect poorly on the company?
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