In response to Sarah Allen

How do you think marketing managers choose the appropriate price for a product? What factors do they take into consideration when setting a price?

When it comes to Pricing, I believe that many factors come into play.  Cost of goods sold and all other expense will dictate the break even cost so companies will make sure to be over that and make a profit.  Another major impact on pricing is competition.  In order to compete, you must be in the same price range as the competitors.  You can make your product cheaper to try and sell more, or higher to give your product the sense of being better than the others.  

Regardless of which path you take, Pricing is a very important P that cannot be over looked when it comes to introducing a new product,    

Eco friendly products

The environment is falling apart, and companies have seen this as an advantage to create a new line of products.  Pilot Pen company has created the B2P, Bottle to Pen, pen that is made with 89% recycled material.  The market for this product is very high because everyone wants to save the earth, so Pilot makes these pens more expensive because they can get away with it.

Do you think it is right for these environmentally friendly pens to be more expensive than regular pens?