Do consumers seek a common, generic experience in their products so much that they are willing to pay a premium over other similar offerings in order to get it? Also, does Apple's single template marketing help to reinforce this idea of a generic experience?
I have touched on the Apple marketing idea before and would love to elaborate on it. Apple is so simple with their ads that they really allow their product to do the talking. I believe that Apple is at a point in their lifecycle that they have establised themselves as the "elite" producer in electronics.
Consumers are willing to pay a premium for any Apple product, iPhone, iPad, iPod, because they know that they cannot get a better product anywhere else, and everyone whats the best. If Apple were to raise all of their products by $100, they may lose 1% of their market, but the other 99% will still pay the extra just to have the Apple logo on it.
No comments:
Post a Comment