Tuesday, February 19, 2013

Advertising on Uniforms



When it comes to a professional sports team and their jerseys, no one wants a big brand name advertisement on them, but that is exactly what we are begging to see.  The MLS has had to sell into the large brand name on the front of the jersey strictly because the league doesn't make enough money and needs to get income any way possible.  

We see it here with the Seattle Sounder's jersey sporting a giant XBOX 360 Live logo on the front and center with the team logo small and in the upper right corner.  Although this branding idea isn't new in soccer, European Club teams all do the same thing, it isn't common for other, more profitable sports such as the MLB, NBA, and especially the NFL.  

But guess what, the NFL is selling in now too.




Although this is just the practice jersey, it is the start of an epidemic that could be seen in game jerseys any time soon.  For such a profitable business it is sad that they have come to advertising on uniforms just for more money.

Do you agree that the NFL should stop the advertising on uniforms?

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