When it comes to the case of the RED T-shirt, I believe that all of the proceeds need to go to the charity. This was supposed to be a huge fund raiser and it ended up being just a good when with Gap keeping over 50% of their profits. That is millions of dollars that could have saved even more lives but instead went to an already successful business.
The biggest shock to me is that Bono himself told Gap to keep that amount of profit. He claims to be this "superman" lifesaver but instead is telling a big name corporation to keep more money than they donate?? Something doesn't seem right. The t shirts were going to sell regardless and that alone would bring people into the stores and make them look around and buy more products. Gap would have helped their image much more if they took zero profit and more people would support the cause and the store by buying other shirts and jeans.
Do you agree that keeping over 50% over the profits was a bad move for for Gap's business and their ethics?
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