It's Back!!!
Dunkin Donuts just re-released the delicious Angus Steak & Egg Sandwich. This product came out last spring but was taken off the menu during the summer to make room for newer products. The Angus Steak sandwich was such a big hit that DD decided to bring it back around as a new addition to the menu and bring in more customers.
I think that bringing this sandwich back was a great idea for Dunkin because it brings change to the menu that many people go to every morning and will be a pleasant change. Having products around for a couple months than taking them off the menu make it seem like a "special" at a fancy restuarant and makes customers want to come in and get it before it goes away.
Do you agree that these types of "seasonal products" are successful?
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