After reading about how the TV show "Chuck" and how there was advertising from Subway, all that comes to mind is Subway's role in the Adam Sandler classic film "Happy Gilmore". Subway became a sponsor for Happy and paid him to do commercial. This product placement in the movie was humorous but also was a great ad for Subway because of the huge success of the movie, Subway's name was put out there and made everyone want a "Cold Cut Combo".
This strategy is used in many shows and movies and I think can be good as long as the product isn't overly advertised than it just gets annoying.
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